Tagga has been featured in the latest article by Directing Marketing News. The article discusses Tagga’s key role in creating the latest campaign for RedBull’s “Red Bull Crashed Ice”.
“People are drawn into a cross-channel experience where they can register based on [their channel preference],” says Amielle Lake, CMO and founder of Tagga Media. “They had the luxury of opting in to get SMS alerts and the freedom to know that they could interact in the channel that they preferred.”
“People have to realize that mobile isn’t just a second screen experience, but an entirely new behavior that warrants its own strategy,” says David Nam, Digital Marketing Manager at Red Bull Canada.