Despite fears about limited creative opportunities, privacy issues, device fragmentation, lack of standard metrics and agency expertise, mobile display and search ads continue to grow in popularity for a few unexpected brands. They are taking advantage of the proliferation of mobile devices. Andy Rubin, who heads up development of Google’s smartphone operating system, tweeted Sunday on Twitter that there are more than 900,000 Android devices activated daily.

It seems simple. Could mobile data become the link tying together television, desktop, offline and other media sources for a complete cross-channel strategy? A faltering U.S. economy might have prompted more consumers to disconnect land lines and opt for one reliable phone, but the ability to search for information and make a call from anywhere on the same gadget got more consumers hooked on mobile devices — giving brands more opportunities to reach in and grab a new relationship. I continue to wonder about my world without a land line phone.
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