Increase in Customer Database
Lindt’s 11-day campaign sought to leverage their sponsorship of the Toronto International Film Festival (TIFF) to increase brand awareness, drive foot traffic to retail outlet boutiques and collect subscribers for a mobile alerts program.
The campaign captured the attention of TIFF audiences over multiple platforms (online, Facebook or offline via mobile) by engaging them in a contest, followed by sharing content about the festival and promotions for Lindt retail outlets. The contest included three levels of prizing: instant win, daily draw and a grand prize. All entries received a confirmation SMS message containing a mobile site link with a store locator; branded content about TIFF and Lindt, and social share options. Grand prizewinners were notified by a personal call. All mobile subscribers received special Lindt offers redeemable only in Lindt outlet boutiques.
Contest was promoted via website, promotions street team, Facebook, in-store ads and print ads. Participants were directed to multiple points of entry for their convenience: a desktop landing page at lindt.ca/tiff, a mobile site or a Facebook i-Frame.
“We are very happy with the results Tagga helped us to achieve. In addition, the team at Tagga has been great to work with and always has a ‘can-do’ attitude.”