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An ever-present head scratcher in the marketing industry, it’s likely that you are asking or being asked this question more and more these days.
The global recession decreased spending for most companies and every penny spent has come under plenty of scrutiny. Downsized marketing teams are being asked to do more with less and, at the same time, provide a higher level of reporting accountability.
So, what’s the answer? Mobile!
Mobile is the most effective way to measure how your media mix is performing and how consumers are engaging with your brand. Are they responding to a print ad, an outdoor placement or did you catch their attention in a TV ad? Did they request a coupon, engage in a contest, or go to your mobile website to find your location and make an appointment?
Get answers through your mobile reporting dashboard:
- Evaluate media placements
- compare the quality of your traffic sources to measure the results of your campaigns
- use to refine your lead gen and customer acquisition
- Understand your mobile consumers
- including details on location, device type, and the extent of mobile activity with your brand.
- Improve your performance
- analyze page views, time on site, bounce rates, and referring links.
- edit messaging and content to increase stickiness and conversions.
- Define and achieve your campaign goals
- define your key metrics before launching the campaign, and track them in real-time.
- fine tune your media spend to favor high performing sources and messaging.
Tagga’s platform conveniently has built in, detail-rich reporting that will make you an ROI wizard in the eyes of your clients. Wow them with results, and present them in whatever format suits you best — login to your online dashboard, download to a .csv file for hard-core number crunching across data inputs, or output colorful charts to dazzling PowerPoint presentations. Even more good news (can you believe it?): the latest features in our most recent product release (code named Olympic) allow you to do it faster, smarter, better. Contact Tagga sales for more information on how you can incorporate mobile today.
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In March of this year, Fingerprint Communications and the Winnipeg Regional Health Authority urged Winnipeg area youths to “Pee in a Cup”. The campaign was designed to raise awareness and encourage testing for Chlamydia and Gonorrhea, two STI’s that had alarmingly high rates among 15-24 year olds in the area. Mobile was chosen as an obvious channel for engaging with this demographic on a sensitive topic and played an important role in creating a breakthrough on this issue.
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Now that you have a new mobile website and are on the phones and in the pockets of your consumers, we want to help you to keep that site content fresh! Our new RSS Feed Widget and our new Gallery Widget make it quick and easy to update content daily.
