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According to a recent study, Europeans have developed a hunger for the mobile web that has them spending on average more time per week browsing mobile websites than reading newspapers or magazines (EIAA, 2010).
Currently in the US, the percentage of mobile subscribers accessing the web on their phones is more than double that in Europe (comCast, 2010), a fact that has not been lost on a majority of North American brands and businesses, big and small. More and more as 2010 progresses, a key differentiator for brands will not be possession (or lack) of a mobile site, but the germaneness of the information and quality of experience provided by their site.
When folks turn to the mobile web they want bite-sized pieces of data that are easily consumable and useful to them on the go—we call it ‘information snacking’. This is the primary reason for having a site optimized for small screen viewing; your typical website, shrunk to fit on the screen of a phone, can be agonizing to get around on, and the information that the user is seeking is often buried deep within the site.
The small screen experience is most effective when tailored to the user’s immediate needs and does not confound them with complicated navigation or superfluous info. This is why Tagga has recently released a set of templates for building mobile websites. The templates on Tagga’s Mobile Site Builder help guide businesses in creating mobile sites that are useful to the consumer, easy to navigate, and nice to look at.
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Now that you have a new mobile website and are on the phones and in the pockets of your consumers, we want to help you to keep that site content fresh! Our new RSS Feed Widget and our new Gallery Widget make it quick and easy to update content daily.
