Launches a fun cross-channel marketing campaign encouraging consumers to eat fish this holiday season
CHICAGO, IL – (December 5, 2013) – Frozen seafood, smoked salmon and pickled herring brand, Vita Seafoods of Vita Food Products Inc, launched a fun and engaging digital marketing campaign inviting consumers to wish their loved ones a “Merry Fishmas” this holiday season. The impetus behind the campaign is to encourage consumers to make healthy choices by choosing to eat fish over the typical and hefty fare of turkey, pork and beef. The campaign is a cross-channel implementation, meaning that consumers can help their loved ones “stay fishy” this holiday season from any device, anywhere. The Merry Fishmas campaign consists of a digital e-card and a recipe book filled with excellent seafood holiday options that can be sent to anyone and everyone. Specifically, the book includes smoked salmon recipes, pickled herring recipes and seafood recipes.