The Caché Wow Mom Moments photo contest is a US (national) activation powered by the Tagga Cross-Channel Campaign Platform.
Mobile Web or App? Which is more important to mobile shoppers
Smartphone adoption is bigger than ever and resulting in significant changes in people’s buying behavior. Smartphones provide a unique opportunity for convenient access to product information while shopping and marketers are scrambling to adapt. Retailers are now implementing either a mobile-compatible website or developing an app to align with smartphone user trends.
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Use mobile beyond just an engagement tool to get measurable results
Companies need to incorporate a cross-channel marketing approach; this means using a single media channel such as mobile to support other channels.
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Adidas | Kohls NCAA
Tagga recently launched a new mobile campaign for adidas \Kohl’s. The campaign went live on Thursday, March 7th, 2013 and it will continue until March 21st, 2013.
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Importance of mobile in cross-channel marketing
We live in a tech-savvy era in which about 85% of people are mobile subscribers and among those,45% own smartphones. However, according to a recent study by eConsultancy, most marketers are still not certain whether or not, it is a wise decision to invest in mobile marketing. Most marketers find their mobile experience as average and they admitted that their mobile programs are not living up to their standards. When it comes to defining mobile program goals, the following are the common responses from marketers:
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Effects of mobile advertising on in-store traffic
During the past few years, especially with the growth of Smartphone, retailers started to realize the importance of having an online presence.Many customers visit retailers’ website prior to their visit to the store to find out more about the specific product that they are interested, and learn about special offer. However, just having a website in not enough anymore – it’s important to take a cross-channel approach and that means incorporating mobile! With the increase of smartphones, more people are ALSO checking websites on their phones and making purchases through their phones; therefore, it is important to have a website that is compatible with mobile devices.
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Which one is more important in mobile marketing, content or context?
Today’s mobile marketing puts high emphasize on relevancy and personalization and in order to incorporate them, there has been a debate on importance of content and context. Marketers should keep that in mind that they are both important and instead if choosing one, they need to balance both. It is important to have contextually- aware campaigns, but at the same time marketers have to create relevant content to interact with the particular segments they might be targeting.
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Everyone needs a mobile site – critical to connecting brands to customers
This is probably the best infographic we have seen (that is serious!) on our space.
Published by @socialmediahat, this infographic shows the importance of mobile based on todays’ consumer behavior. Better still, the infographic visually demonstrates the utilitarian nature of the ENTIRE mobile device as a consumer-shopping tool. Specifically, the infographic shares amazing data on consumer usage habits for mobile websites, shopping habits and more!
TAGGA and AIRG LUNCH AND LEARN AT TRIBAL DD
Amielle Lake and Omar Kaywan are presenting at the Tribal DDB Lunch and Learn this Thursday to discuss how consumer habits are shifting thanks to mobile and social. Amielle is the Founder and CMO of Tagga Media, a company using cross-channel marketing to drive results off their easy to use platform. Omar currently serves as the Director of Mobile Advertising at airG, a global mobile social networking and entertainment provider. Together, they will dive deep into the mindset of today’s consumer and illustrate effective ways Tribal DDB can help brands connect to these consumers. Amielle will share case studies and the latest in market research to demonstrate how incorporating mobile and social in unique ways can generate stellar results and valuable customer data. Omar will show Tribal DDB how to reach the right audience through mobile and social media to capitalize on this huge marketing opportunity.
A key feature is the ability to connect and then leverage profile results to optimize the cross-channel campaign in real time. The techniques outlined will show how to get the most out of your marketing initiatives.
Connect with our team and set up a Lunch & Learn. We’d love to hear from you!
*Also available in mild, spicy and webinar flavours.
Regional Sales Manager: Eastern USA
Overview
Tagga Media is one of the fastest growing mobile technology companies in North America currently doing business in the US, Canada & Mexico. We are expanding our US sales team and looking for top talent to drive the East Coast Region from the Greater New York City Area. The ideal candidate is a documented new business developer with the ability to leverage existing relationships and create new ones by representing a truly innovative offering. Candidates that prefer account lists and fostering existing relationships need not apply. This position is for those that want to consistently forge brand new connections.
Mobile marketing & marketing technology are both in massive growth modes with Tagga’s platform squarely positioned to take advantage of these trends enabling marketers to instrument their mix with mobile & social points of engagement. Tagga’s easy to use cloud-based platform facilitates quick execution of mobile marketing initiatives – from mobile web site builds to SMS campaigns, social media integration, mobile applications, and robust, real time, cross media analytics and reporting.
The Company’s continued exponential year-on-year growth and impressive client list has created the need for “mobile minded” senior and successful enterprise sales leaders.
Basic Qualifications
The ideal candidate possesses the following characteristics:
- 5-7 years of successful enterprise sales experience, preferably selling solutions to leading advertising agencies, major brands, and Fortune 500 corporations
- Ability to thrive in an “Enterprise-Level” sales environment – meeting with and selling to executive level clients, managing cross hierarchical, cross vertical, and cross political decision-makers
- Exceeding annual new business development quotas of $1,000,000 and above
- Comfortable in an entrepreneurial and distributed corporate culture – must have worked in a start-up!!!
- Collaborative team player
- Self-motivated, self-starting, strives for excellence
- Documented, consistent track record of above quota performance
- Understanding of mobile marketing, media buying/selling, and its application to business transformation and success
- Aggressive, hands-on performer who can drive the entire sale cycle, from prospecting to closing
- “High-impact” oriented individual who wants to develop personally, professionally, and financially
- Positive attitude, high level of integrity, and accountability
- Satisfied with nothing less than excellence
If you like the idea of working with a small group of driven young professionals to elevate a technology company to the next level then Tagga is your new home.