Check out the latest Tagga Cross-Channel Sweeps Campaign featuring the adidas/LIDS co-branded launch for the Seattle Sounders!

Aug28

Check out the latest Tagga Cross-Channel Sweeps Campaign featuring the adidas/LIDS co-branded launch for the Seattle Sounders!

Objective: 

The adidas / LIDS Seattle Sounders promotion is a team promotion for the Seattle Sounders and LIDS stores.  The focus of the beginning, Phase 1 campaign, was to drive foot traffic to two LIDS retail outlets by offering an exclusive sweepstakes: to win a pair of Sounders’ tickets throughout the MLS season for each of the 15 home games.  Phase 2, is a reboot of the campaign to activate both the Facebook and desktop channel of JAS Sports Inc, to drive increased audience participation.

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Tagga & Lancome featured in Mobile Commerce Daily

Jul16

Tagga & Lancome featured in Mobile Commerce Daily 


Lancôme Canada is using mobile, Web, social media and email in a new contest that ultimately drives consumers to shop a line of eye makeup products online.

The beauty brand’s mobile campaign shows off its new Show eye makeup products that were created by Lanvin designer Alber Elbaz. Lancôme Canada worked with Tagga Media on the initiative “Consumers have become cross-channel in their behavior,” said Amielle Lake, founder/chief revenue officer of Tagga Media, Vancouver. “They no longer have a preferred channel or device for interacting with a brand,” she said. “According to Google, 90 percent of consumers begin a task on one device and then complete it on another device.

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Cover Article in iMedia: The ultimate guide to cross-channel campaign management

Jan22

View the cover article on iMedia here.  Full article below:

In early 2012, Forrester launched a report on a new category — cross-channel campaign management (CCCM) — that is transforming the marketing landscape. We know it’s a bit of a mouthful, but the concept is sound and promises to give marketers what they’ve always been waiting for:

  • Reduced cost-per-action
  • Higher customer conversions
  • Comprehensive customer profiling across the entire media mix

Reducing customer acquisition cost, improving customer conversions, and getting better customer data will make marketers exponentially better at what they do!

Mediapost writer and marketing expert Laurie Sullivan provided an excellent article to support Forrester’s work. You can view it here.

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Chocolate Lovers Get a Treat at TIFF Thanks to Lindt & Tagga

Jan17

Newly Published Campaigns Results Show Success Connecting with Consumer Via Cross-Channel Campaigns

FOR IMMEDIATE RELEASE: Vancouver, British Columbia, Canada – January 14, 2012

As a sponsor of the Fall 2012 Toronto International Film Festival (TIFF), Lindt & Sprüngli (Canada) Ltd sought to raise brand awareness for the Lindor brand and increasing foot traffic to Lindt retail outlets. Lindt leveraged its sponsorship opportunity with TIFF by incorporating a cross-channel campaign, powered by Tagga.

The campaign captured the attention of TIFF audiences over multiple platforms (online, Facebook or offline via mobile) by engaging them in a contest, followed by sharing content about the festival and promotions for Lindt retail outlets. During the 11 days of the festival, the Tagga-powered campaign garnered over 6,000 contest entries – netting the company a swift 15% increase in its CRM database. Over 2,000 prizes and 4,000 coupons were delivered via mobile to engaged consumers.

Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world. During more than 160 years of Lindt & Sprüngli’s existence, it has become known as one of the most innovative and creative companies making premium chocolate.

“We are very happy with the results Tagga helped us to achieve,” said Oliver Woodburn, Marketing Director at Lindt. “The team at Tagga has been great to work with,” he added, “and always has a ‘can-do’ attitude.”

Tagga’s unique and proprietary cross-channel campaigning software integrates social, web and mobile technologies to connect brands to consumers 24/7. The ability to reach consumers whenever and wherever they are provides Tagga’ partners, like Lindt & Sprüngli, the competitive advantage of an always-on channel of communication with customers, as well as meaningful consumer insights and unbeatable ROI.

For more information about Tagga, please visit www.tagga.com.

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Press Contacts:

Amielle Lake, MBA
CRO & Founder
Amielle.lake@tagga.com
@tagga
604.687.7979

About Tagga
Tagga’s cross-channel campaign software enables marketers to connect and profile their customers across the entire media mix. We do this by integrating social, web and mobile technologies to connect brands to customers 24/7. As a result, marketers get higher customer conversion rates, better targeting, comprehensive profiling, and reduced cost per action over their traditional campaign methods. Tagga’s customer profiling technology shows brands exactly who, where, how and when their customer interacted with their campaign. This means brands get customer information, not just data.

Everyone needs a mobile site – critical to connecting brands to customers

Dec10

This is probably the best infographic we have seen (that is serious!) on our space.

Published by @socialmediahat, this infographic shows the importance of mobile based on todays’ consumer behavior. Better still, the infographic visually demonstrates the utilitarian nature of the ENTIRE mobile device as a consumer-shopping tool. Specifically, the infographic shares amazing data on consumer usage habits for mobile websites, shopping habits and more!

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Mobile Commerce Daily Features Lindt’s Holiday Cross-Channel Campaign

Dec06

Lindt Canada is taking a multichannel approach this holiday season with a campaign that builds brand awareness and ultimately drives in-store sales. Lindt Canada is primarily focusing on SMS, email and mobile Web to reward consumers who participate in biweekly activities with rewards. Lindt Canada is working with Tagga Media on this campaign.

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Marketing Powerhouse Jeffrey Hayzlett Joins Tagga!

Nov28

Tagga is pleased to announce the appointment of marketing guru, global business celebrity, and bestselling author Jeffrey Hayzlett to the company’s Board of Advisors.Tagga’s cross-channel campaign software enables marketers to connect and profile their customers across the entire media mix. Mr. Hayzlett’s background and area of expertise perfectly aligns with Tagga’s value proposition, growth expectations, and target market of consumer brands.

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Cross-Channel Marketing Makes Your Customers Happy!

Nov23

Tagga recently launched a holiday promotional campaign for the delicious Lindt Canada! We really love the campaign and so do Lindt’s customers. Best of all Lindt is able to really drive measurable value out of its media spend by having everything work together as a cross-channel campaign.

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Tagga Featured in Mobile Commerce Daily

Nov08

Adidas recently partnered with Kohl’s on a cross-channel mobile campaign with a sweepstakes effort and mcommerce elements that point to mobile as an effective way to drive both online and in-store engagement.

The adidas campaign ran from Aug. 24 through Sept. 15 and was used to drum up awareness around the company’s college football merchandise. Adidas worked with Tagga Media on this campaign.

“This campaign connected target customers across four different media channels – email, display advertising, in-store and Facebook – to a common campaign goal,” said Amielle Lake, founder/chief revenue officer at Tagga Media, Vancouver…. { Read more }

Adidas SLD and Tagga Team up for Cross-channel Campaign The Result? Stellar Increases in Sales and Customer Engagement Metrics

Nov06

Vancouver, British Columbia, Canada – November 6, 2012

Tagga is pleased to announce the results of a recent cross-channel campaign developed in partnership with adidas SLD (Sports Licensed Division).

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