Newly Published Campaigns Results Show Success Connecting with Consumer Via Cross-Channel Campaigns
FOR IMMEDIATE RELEASE: Vancouver, British Columbia, Canada – January 14, 2012
As a sponsor of the Fall 2012 Toronto International Film Festival (TIFF), Lindt & Sprüngli (Canada) Ltd sought to raise brand awareness for the Lindor brand and increasing foot traffic to Lindt retail outlets. Lindt leveraged its sponsorship opportunity with TIFF by incorporating a cross-channel campaign, powered by Tagga.
The campaign captured the attention of TIFF audiences over multiple platforms (online, Facebook or offline via mobile) by engaging them in a contest, followed by sharing content about the festival and promotions for Lindt retail outlets. During the 11 days of the festival, the Tagga-powered campaign garnered over 6,000 contest entries – netting the company a swift 15% increase in its CRM database. Over 2,000 prizes and 4,000 coupons were delivered via mobile to engaged consumers.
Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world. During more than 160 years of Lindt & Sprüngli’s existence, it has become known as one of the most innovative and creative companies making premium chocolate.
“We are very happy with the results Tagga helped us to achieve,” said Oliver Woodburn, Marketing Director at Lindt. “The team at Tagga has been great to work with,” he added, “and always has a ‘can-do’ attitude.”
Tagga’s unique and proprietary cross-channel campaigning software integrates social, web and mobile technologies to connect brands to consumers 24/7. The ability to reach consumers whenever and wherever they are provides Tagga’ partners, like Lindt & Sprüngli, the competitive advantage of an always-on channel of communication with customers, as well as meaningful consumer insights and unbeatable ROI.
For more information about Tagga, please visit www.tagga.com.
Amielle Lake, MBA
CRO & Founder
Tagga’s cross-channel campaign software enables marketers to connect and profile their customers across the entire media mix. We do this by integrating social, web and mobile technologies to connect brands to customers 24/7. As a result, marketers get higher customer conversion rates, better targeting, comprehensive profiling, and reduced cost per action over their traditional campaign methods. Tagga’s customer profiling technology shows brands exactly who, where, how and when their customer interacted with their campaign. This means brands get customer information, not just data.