Tagga & Lancome featured in Mobile Commerce Daily
The beauty brand’s mobile campaign shows off its new Show eye makeup products that were created by Lanvin designer Alber Elbaz. Lancôme Canada worked with Tagga Media on the initiative “Consumers have become cross-channel in their behavior,” said Amielle Lake, founder/chief revenue officer of Tagga Media, Vancouver. “They no longer have a preferred channel or device for interacting with a brand,” she said. “According to Google, 90 percent of consumers begin a task on one device and then complete it on another device.