Tagga & Lancome featured in Mobile Commerce Daily

Jul16

Tagga & Lancome featured in Mobile Commerce Daily 


Lancôme Canada is using mobile, Web, social media and email in a new contest that ultimately drives consumers to shop a line of eye makeup products online.

The beauty brand’s mobile campaign shows off its new Show eye makeup products that were created by Lanvin designer Alber Elbaz. Lancôme Canada worked with Tagga Media on the initiative “Consumers have become cross-channel in their behavior,” said Amielle Lake, founder/chief revenue officer of Tagga Media, Vancouver. “They no longer have a preferred channel or device for interacting with a brand,” she said. “According to Google, 90 percent of consumers begin a task on one device and then complete it on another device.

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Chocolate Lovers Get a Treat at TIFF Thanks to Lindt & Tagga

Jan17

Newly Published Campaigns Results Show Success Connecting with Consumer Via Cross-Channel Campaigns

FOR IMMEDIATE RELEASE: Vancouver, British Columbia, Canada – January 14, 2012

As a sponsor of the Fall 2012 Toronto International Film Festival (TIFF), Lindt & Sprüngli (Canada) Ltd sought to raise brand awareness for the Lindor brand and increasing foot traffic to Lindt retail outlets. Lindt leveraged its sponsorship opportunity with TIFF by incorporating a cross-channel campaign, powered by Tagga.

The campaign captured the attention of TIFF audiences over multiple platforms (online, Facebook or offline via mobile) by engaging them in a contest, followed by sharing content about the festival and promotions for Lindt retail outlets. During the 11 days of the festival, the Tagga-powered campaign garnered over 6,000 contest entries – netting the company a swift 15% increase in its CRM database. Over 2,000 prizes and 4,000 coupons were delivered via mobile to engaged consumers.

Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world. During more than 160 years of Lindt & Sprüngli’s existence, it has become known as one of the most innovative and creative companies making premium chocolate.

“We are very happy with the results Tagga helped us to achieve,” said Oliver Woodburn, Marketing Director at Lindt. “The team at Tagga has been great to work with,” he added, “and always has a ‘can-do’ attitude.”

Tagga’s unique and proprietary cross-channel campaigning software integrates social, web and mobile technologies to connect brands to consumers 24/7. The ability to reach consumers whenever and wherever they are provides Tagga’ partners, like Lindt & Sprüngli, the competitive advantage of an always-on channel of communication with customers, as well as meaningful consumer insights and unbeatable ROI.

For more information about Tagga, please visit www.tagga.com.

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Press Contacts:

Amielle Lake, MBA
CRO & Founder
Amielle.lake@tagga.com
@tagga
604.687.7979

About Tagga
Tagga’s cross-channel campaign software enables marketers to connect and profile their customers across the entire media mix. We do this by integrating social, web and mobile technologies to connect brands to customers 24/7. As a result, marketers get higher customer conversion rates, better targeting, comprehensive profiling, and reduced cost per action over their traditional campaign methods. Tagga’s customer profiling technology shows brands exactly who, where, how and when their customer interacted with their campaign. This means brands get customer information, not just data.

Everyone needs a mobile site – critical to connecting brands to customers

Dec10

This is probably the best infographic we have seen (that is serious!) on our space.

Published by @socialmediahat, this infographic shows the importance of mobile based on todays’ consumer behavior. Better still, the infographic visually demonstrates the utilitarian nature of the ENTIRE mobile device as a consumer-shopping tool. Specifically, the infographic shares amazing data on consumer usage habits for mobile websites, shopping habits and more!

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Mobile Commerce Daily Features Lindt’s Holiday Cross-Channel Campaign

Dec06

Lindt Canada is taking a multichannel approach this holiday season with a campaign that builds brand awareness and ultimately drives in-store sales. Lindt Canada is primarily focusing on SMS, email and mobile Web to reward consumers who participate in biweekly activities with rewards. Lindt Canada is working with Tagga Media on this campaign.

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Cross-Channel Marketing Makes Your Customers Happy!

Nov23

Tagga recently launched a holiday promotional campaign for the delicious Lindt Canada! We really love the campaign and so do Lindt’s customers. Best of all Lindt is able to really drive measurable value out of its media spend by having everything work together as a cross-channel campaign.

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Adidas SLD and Tagga Team up for Cross-channel Campaign The Result? Stellar Increases in Sales and Customer Engagement Metrics

Nov06

Vancouver, British Columbia, Canada – November 6, 2012

Tagga is pleased to announce the results of a recent cross-channel campaign developed in partnership with adidas SLD (Sports Licensed Division).

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Sunwing Leads Discount Travel Category in Digital Marketing

Jun04

Partners with Tagga to drive cross-channel marketing initiatives nationwide

Vancouver, British Columbia, Canada, June 4 2012

Tagga Media is pleased to announce a new partnership with Sunwing Vacations, a family-owned and managed integrated leisure tour operator and a leader in discount travel for the Canadian marketplace. Sunwing, which has become one of Canada’s fastest growing and most successful travel companies since it began operation in 2002, offers Canadian consumers accommodations and value-added holiday packages to popular vacation destinations in the Caribbean, Central America, Mexico, USA, and Europe. Vacation packages include flights aboard the “high frills” Sunwing Airlines, Canada’s premier leisure, full service airline that offers an award winning Champagne Service at a low cost.

Sunwing will purchase the Tagga campaign platform to develop and deploy mobile marketing efforts so that they are truly cross-channel, leveraging the company’s traditional, digital, and social media marketing channels.

“We understand the power of providing our target audience with a mobile experience,” said Paul Kraemer, Director of Digital Marketing. “By integrating mobile connectivity into our marketing, our target audience can engage with Sunwing and receive and share valuable information whenever they want, with whomever they want. This is what consumers want: context and convenience,” Kraemer added.

As an example, Sunwing currently operates two loyalty programs, primarily on SMS. Anyone can opt-in to these programs by texting “Prize” or “Fly” to 223344. Standard message rates apply.

With Tagga, Sunwing is planning on enhancing both its mobile marketing tactics (e.g.: SMS, QR codes, mobile sites and mobile display advertising) as well as tightly integrating these features with both their social media outreach and the company’s numerous marketing vehicles.

“We are very pleased to add Sunwing to our client roster,” said Jean-Guy Faubert, CEO of Tagga Media Inc. “They are a top-notch Canadian brand and are very innovative thinkers when it comes to marketing. They are a “consumer-first” brand, meaning they really design their marketing initiatives around understanding the consumer experience. Mobile, social and marketing automation are essential tools to execute on that theme. We are glad they have chosen our platform to support that.”

Tagga’s campaign management solutions are used by ad agencies and brands across North America, to better optimize and measure their cross-channel marketing initiatives and spend.

Tagga was added to the finalist list for Deloitte & Touche’s Top 100 Emerging Companies of Canada in 2011, The Ready to Rocket 2012 List, and the Top 100 Red Herring North American List for 2011. Tagga recently added Olivier Vincent, former CEO and founder of Canpages and Penny Wilson, former CMO of Macromedia, to its Board of Directors.

About Tagga Media

In an increasingly technology-driven world, marketers are faced with the challenge of connecting with consumers as they find, evaluate, and decide on the products & services they buy. Tagga solves this problem with a campaign management solution for brands that uses mobile and social technologies to provide enhanced measurement and optimization of campaigns across the entire media mix. Specifically, the company has helped its brands grow customer databases by over 25%, generate shopper-basket size increases of 120% and coupon redemption rates as high as 40%. The company services a growing clientele of consumer brands such as Go Girl Energy Drinks, Lindt Chocolates, Red Bull, Stonyfield Farms, Bulk Barn and Dole Foods. Tagga actively partners with advertising technology companies and agencies to readily distribute its products.

For more information about Tagga, please visit www.tagga.com.

Mobile Advertising Tops Digital Ad Performance

Oct25

broadstreetMobile advertising is driving results that range from 2 to 10 times the performance of other digital channels. Advertising dollars are flooding into mobile advertising as a result. Mobile ad spending in the US is up 79% in 2010 reaching $743 million, and dramatic double-digit growth will continue in 2011 as spending hits over $1.1 billion. (eMarketer). The following case study shows how an in-app mobile advertising campaign accounted for 25% of the campaign’s total ad impressions served and resulted in over 50% of the overall clicks driving users to the advertiser’s website.

CHALLENGE:

Broad Street Interactive is an interactive agency based in Austin, Texas. Their client was a state advocacy group working to raise awareness on specific health-related topics among pregnant mothers and families-to-be. The campaign was to run over a 6-week period. The target demographic for the campaign was males and females ages 21–35 and specifically families pregnant or planning to have children. Household income was not applicable to the targeting, but geo-targeting to the state of Texas was mandatory. Primary goal: Drive traffic to health issue awareness web site. Secondary goal: Have new moms or moms-to-be enter email addresses for e-newsletter.

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Mobile Coupons + Family Fun = Retail Revenue

Aug27

phoneMobile coupons place a reason to buy directly in your consumer’s pocket. With a 5 to 20 times higher redemption rate than print coupons, they are an easy, cost-effective, eco-friendly way to reach your target customer. Read on to see how Houston’s Downtown Aquarium gained over 3,000 additional customers with a mobile coupon campaign.

CHALLENGE:

Hearst Media Services and Landry’s Downtown Aquarium in Houston teamed up to create an integrated media campaign designed to:

  1. Create an opt-in consumer database that can be remarketed to with mobile updates
  2. Drive sales and customer loyalty with mobile coupons

SOLUTION:

The campaign targeted families with children to promote the Downtown Aquarium as a day of adventurous fun for the whole family. Hearst Media Services created a media plan that included print ads in the Houston Chronicle’s “Zest”, “Preview”, and “Business” sections, ad banners on Chron.com, and Facebook postings. The print and online ads

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Mobile + Event Marketing = 10.2% Response Rate

Jul08

UBC phoneMobile is a must-have component to any event marketing plan. With mobile phones in the pocket of every attendee, there is no better way to create immediate engagement with your brand.

CHALLENGE:

To promote awareness and get students involved in a new online forum where students at the University of British Columbia can share and discuss issues relevant to their community.

SOLUTION:

Cossette West built a campaign timed to coincide with the opening of the fall semester. A back-to-school rally offered Cossette with an opportunity to get their message in front of a large percentage of the student body. Banners were hung at various locations around campus during the event. The banners announced the new online forum and included

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