Tagga’s Marketing Predictions for 2015
From technology trends, to changing business models, to evolving consumer behaviors, there’s a lot to consider in 2015 for today’s successful marketers. Read more
There are exciting times ahead for Tagga, our platform and our clients. Jean-Guy Faubert discusses things to come in the very near future for marketing professionals. Read More about the big things to come for marketing technology in 2015, in Jean-Guy’s 2015 note to marketing professionals.
Today’s retail consumers expect fast, efficient and relevant shopping experiences. There are many communication channels that are available to marketers, but none that can provide the instant value of mobile. By using mobile to profile, engage, and connect with your consumers, retailers can increase customer engagement, loyalty, and average spend per customer. Read more
Thanksgiving is almost here, and MC Sports is giving its customers something to be thankful for! Tagga partnered with MC Sports to create a program leveraging the Tagga Engagement Marketing Platform to generate customer awareness, increase loyalty membership and boost in-store purchases. Check out the program here. Contact us to learn how the Tagga Engagement Marketing Platform can help you increase your customer engagement and boost sales today.
Big-box retailers like Macy’s and online retailer giants like Amazon seem to dominate the Black Friday game, but we have compiled a list of cross-channel tactics to level the playing field on the most anticipated shopping day of the year.
Brands today are constantly trying to find new ways to deliver better customer engagement. In order to deliver the best engagement, you need to understand the needs of your consumers well enough to deliver it.
Gone are the days of “Mad Men” marketing, when men like Don Draper would sit in his conference room and dream up ways to sell the latest product to the consumer. And don’t forget – his audience would love it!
Increasingly, when customers need something, anything, they turn to their mobile device and ask for help. Mobile is becoming their problem-solver, and a shift of this magnitude has dramatically transformed customer expectations. Read more
Check out our latest infographic to learn why personalization is so important to your consumer.
The Secret Sauce to Customer Engagement
In a competitive retail market where marketing programs are ubiquitous, brands must set themselves apart to drive customer engagement and build real relationships. It’s about distilling smart, customer-centric data to deliver content that not only rewards, but also transforms customers into brand ambassadors. Read more