VANCOUVER, BRITISH COLUMBIA, May 15, 2014 – Tagga Media, a market leader in cross-channel campaign management software and marketing services, is pleased to announce the appointment of Roger Lines as Vice President of Product. Bringing a wealth of industry experience and knowledge, Lines will oversee the management and development of Tagga’s software products to ensure continuous innovation to the company’s software roadmap. Read more
Read insights from a Sport Marketer, Sam Lussier, as she discusses marketing, cross-channel, and Tagga.
In April Sam Lussier, Associate Marketing Manager at an international sports brand, sat with Tagga’s Nicole Steele to discuss how she keeps current with marketing trends, her opinion on marketing professionals’ adoption of new and emerging technologies & her experiences working with Tagga Media. Read more
Why Marketers Need to Understand Facebook Anonymous
On April 30th Facebook held its f8 Developers Conference for the first time since 2011. The focus, increasing trust among its more than one billion users by providing controls on how much information is shared with the social network. Read more
CIO’s are from Mars and CMO’s are from Venus, right? Until recently, I believed these business domains and their people lived on different planets. If you had told me 22 years ago that CMOs would be larger consumers of technology than CIOs, I would have laughed. That is, however, very much the reality of where we have arrived.
Sunwing Airlines has collaborated with Tagga, a leader in the cross-channel marketing campaign management, to add a SMS (text message) alert function to its online flight reservation system. Conveniently located on the homepage of Sunwing.ca, travelers can sign up to receive updates on their flight status via text message. Launched in December 2013, SMS alerts will keep passengers up-to-date on any changes to their reserved flights. Sunwing leveraged Tagga’s cross-channel platform API for this implementation.
Tagga has created a cross-channel campaign for adidas and sports retailer LIDS supporting the Seattle Sounders FC soccer team. The campaign aims to target fans and raise awareness for the team and drive foot traffic into stores.
Adidas is teaming up with several Seattle-area sports merchandise retailers for a mobile-driven sweepstakes designed to drive foot traffic into stores.
The sweepstakes is activated in-store, online and through the Seattle Team’s Facebook app page, with fans able to enter via mobile or desktop for a chance to win tickets to a Seattle Sounders FC game. Additionally, after completing the entry, fans can easily buy Sounders merchandise directly from their mobile device or desktop. Read More
Tagga & Lancome featured in Mobile Commerce Daily
The beauty brand’s mobile campaign shows off its new Show eye makeup products that were created by Lanvin designer Alber Elbaz. Lancôme Canada worked with Tagga Media on the initiative “Consumers have become cross-channel in their behavior,” said Amielle Lake, founder/chief revenue officer of Tagga Media, Vancouver. “They no longer have a preferred channel or device for interacting with a brand,” she said. “According to Google, 90 percent of consumers begin a task on one device and then complete it on another device.