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5 reasons why we have reached the tipping point
Tagga was launched just months before the first iPhone hit the market. Over the last four years, we have witnessed the life-transforming impact that mobile devices have in our everyday lives. Yet, brand budgets for mobile are still surprisingly small. As we leap into another year, I am optimistic that things are improving for us mobile marketers. I might even be so cliché as to say that the year of mobile is here or at least near! While brand adoption may not have been as rapid as the industry might have earlier predicted, warp speed growth is definitely in store. Full Article
Tagga’s CEO, Amielle Lake, hits the winners circle
Amielle Lake, hits the winners circle in the 2011 BIV, ‘Forty under 40″ list. Check out Amielle’s story here.
Tagga makes the 2011 RED HERRING NORTH AMERICA FINALISTS
The Red Herring editorial team selected the Finalists for the 2011 Red Herring 100 North America Award. This group of 200 companies is the short list for the Top 100 North America award. They are the most innovative companies from a pool of hundreds from across North America. The Finalists are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and disruption into their respective industries.
Tools to reach today’s mobile shopper
Shopping on Mobile
by Amielle Lake
Smartphones are no longer just main stream, they are now Main Street.
The mobile shopping experience is becoming more common place than ever — from comparing products, evaluating prices, and selecting where to buy, to sharing product photos, tweeting price details, and actually completing the transaction. So why isn’t mobile being looked at as the ultimate shopping tool?
It’s a lot less complicated than it looks. Here’s how it works. Retailers and manufacturers can setup up “mobile cues” on product packages, in-store signage and other brand materials in-store. These mobile cues are essentially tactics to make consumers aware of ways to access brand and advertising content on their phone.
Read on at Mad Ave Mobile for the full article
Related Posts: Creating powerful brand interactions in-store
Creating powerful brand interactions in-store
What’s new with mobile shelf talkers?
by Amielle Lake
Mobile shelf talkers have a terrific chance to revolutionize the retailing industry.
For marketers, shifting to mobile shelf talkers for in-store tasks presents a wide range of avenues for improving the brand’s bottom line. So why are the bulk of brands still just standing idly by the shelf talker aisle? It’s time to make the experience interactive.
Adding mobile shelf talker elements to the advertising mix gives consumers a familiar, friendly and reliable tool for creating a more powerful brand experience. It frees them up for more quality shopping time. The result is a vastly improved customer engagement. And we all know, customer-friendly retailers command the lion’s share of the revenue stream.
Read on at Mad Ave Mobile for the full article.
Related posts: Tools to reach today’s mobile shopper
Top 5 Mobile Activities of Smartphone Shoppers
Are you ready to meet your mobile customer’s needs?
Shopping basket in one hand, smartphone in the other – today’s consumer is taking control of their shopping experience. According to a study conducted early in 2011, over half of all smartphone owners in the US have used their phone while shopping to accomplish a number of tasks.
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Top 5 Mobile Activities of Smartphone Shoppers |
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| 1 |  Compare prices of a product or service |
| 2 |  Locate a store |
| 3 |  Look for deals |
| 4 |  Read reviews |
| 5 |  Research competitive products or services |
| source: Chadwick Martin Bailey & iModerate Research Technologies, 2011 | |
It is now up to brands and retailers to meet consumers on their own terms by making mobile a priority in their digital strategy, and serving them the most convenient and valuable mobile experience possible.
Our Managed Services Bring you Success:
- Mobile readiness assessment
- Strategic planning and consulting services
- Media buying and planning
- Mobile and tablet application development
- Custom mobile site and campaign development
- Managed service programs for the Tagga Platform
- CRM and social media support
About Tagga Media…
Tagga makes agencies better mobile marketers through easy to use tools and expert services. To learn more about our platform and how we can help you, check out our website, give us a call at 1‑877‑598‑2442, or shoot us an email.
Keys to Good Mobile Strategy
The keys to good mobile strategy role out of great Engagement Marketing and a clear understanding of our audience’s media and mobile behaviors. Here are some tips to get you on that path to successfully adding lift to your marketing efforts using mobile.
Step 1: Understand your audience’s mobile behaviors
The first step in crafting a good mobile strategy is to understand the profile of your target market’s mobile behavior. Are they mobile intensives, mobile casuals, or mobile restrained?
A study by Insight Express shows that mobile intensives represent about 70% of the rapidly growing smartphone market. Subgroups within the mobile intensive category, like the Millennial generation, techy men (early adopters), and iPhone Moms, have specific behaviors and interests that are important to understand when trying to reach them.
Mobile Marketing is Engagement Marketing
Don’t be dazzled by the tools – it’s still all about people
One quarter of the way through 2011 and the mobile marketing era has truly “arrived.” Marketers are embracing the channel to build loyalty for their products and brands, and discovering exciting results in the process.
But many of us are getting dazzled with the new tools and not stopping to consider the engagement behind the engagement tool. The fact that our consumers are carrying powerful, multi-media devices in their pockets 24/7 offers enormous opportunity, but the recipe for success is not to simply “add mobile” to a campaign and reap the rewards.
Successful mobile campaigns are the product of great engagement marketing. The best campaigns come from a genuine understanding of the audience, their media behaviors, and emotional triggers. This kind of understanding should shape your campaign’s messaging, and act as a guide for the information and services being provided. Then it is possible to choose and optimize the mobile tools that will make your information and services easily and immediately accessible.
The first step in engagement
An effective mobile campaign begins with an excellent traditional, digital, or social campaign – campaign creative that captures your consumer’s interest and inspires him or her to pull a phone out of their pocket and engage.
… click “more” for the rest of the post.
Tagga in the National Post
Tagga CEO Amielle Lake was interviewed this week in the National Post. Click through below to learn how massive smartphone adoption is changing the way people shop, and how mobile marketing and advertising will keep your brand in the game.
Texting still has Game > DIGIDAY: DAILY featuring Tagga
The best in-game marketing strategy engages attendees with SMS. Click through below to find out how.
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