Burnaby, BC – October 15th, 2013 – Hemlock Printers is pleased to announce today its partnership with Tagga, a leading cross-channel marketing company based in Vancouver, BC, to bring interactive print opportunities to its many customers. Read more
Tagga has created a cross-channel campaign for adidas and sports retailer LIDS supporting the Seattle Sounders FC soccer team. The campaign aims to target fans and raise awareness for the team and drive foot traffic into stores.
Adidas is teaming up with several Seattle-area sports merchandise retailers for a mobile-driven sweepstakes designed to drive foot traffic into stores.
The sweepstakes is activated in-store, online and through the Seattle Team’s Facebook app page, with fans able to enter via mobile or desktop for a chance to win tickets to a Seattle Sounders FC game. Additionally, after completing the entry, fans can easily buy Sounders merchandise directly from their mobile device or desktop. Read More
Tagga & Lancome featured in Mobile Commerce Daily
The beauty brand’s mobile campaign shows off its new Show eye makeup products that were created by Lanvin designer Alber Elbaz. Lancôme Canada worked with Tagga Media on the initiative “Consumers have become cross-channel in their behavior,” said Amielle Lake, founder/chief revenue officer of Tagga Media, Vancouver. “They no longer have a preferred channel or device for interacting with a brand,” she said. “According to Google, 90 percent of consumers begin a task on one device and then complete it on another device.
Objective: The Saskatchewan Roughriders have their training camp up in Saskatoon, starting Sunday June 2nd 2013. During this time, there will be thousands of fans attending various events in connection with the camp. Tagga’s goal is to capture as many fans as possible with a cross-channel campaign that leverages multiple media channels. Some events taking place during the training camp period are a big Family Day and a city wide Fun Run. This traning camp campaign represents one of many that Tagga will be running during the Roughriders 2013 season. Yay Rider Pride! Read more
Consumers want insider details relevant to them. Pronto.
So, why not give them exactly that?
Near-field communication (NFC) is making this possible. NFC is a chip that is embedded into products and transmits data through radio frequency. Tap your smart phone on an object with an embedded NFC chip to exchange information.
Mobile couponing is a new strategy that many marketers are incorporating into their marketing efforts. It’s a good way to create incentive and desire for a specific product, build loyalty, drive in-store traffic and increase sales.
There are different ways to incorporate mobile coupons such as Apple’s Passbook, mobile applications, and SMS-based programs. But is it necessary to incorporate mobile coupons into marketing efforts?
View the cover article on iMedia here. Full article below:
In early 2012, Forrester launched a report on a new category — cross-channel campaign management (CCCM) — that is transforming the marketing landscape. We know it’s a bit of a mouthful, but the concept is sound and promises to give marketers what they’ve always been waiting for:
- Reduced cost-per-action
- Higher customer conversions
- Comprehensive customer profiling across the entire media mix
Reducing customer acquisition cost, improving customer conversions, and getting better customer data will make marketers exponentially better at what they do!
Mediapost writer and marketing expert Laurie Sullivan provided an excellent article to support Forrester’s work. You can view it here.
Newly Published Campaigns Results Show Success Connecting with Consumer Via Cross-Channel Campaigns
FOR IMMEDIATE RELEASE: Vancouver, British Columbia, Canada – January 14, 2012
As a sponsor of the Fall 2012 Toronto International Film Festival (TIFF), Lindt & Sprüngli (Canada) Ltd sought to raise brand awareness for the Lindor brand and increasing foot traffic to Lindt retail outlets. Lindt leveraged its sponsorship opportunity with TIFF by incorporating a cross-channel campaign, powered by Tagga.
The campaign captured the attention of TIFF audiences over multiple platforms (online, Facebook or offline via mobile) by engaging them in a contest, followed by sharing content about the festival and promotions for Lindt retail outlets. During the 11 days of the festival, the Tagga-powered campaign garnered over 6,000 contest entries – netting the company a swift 15% increase in its CRM database. Over 2,000 prizes and 4,000 coupons were delivered via mobile to engaged consumers.
Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world. During more than 160 years of Lindt & Sprüngli’s existence, it has become known as one of the most innovative and creative companies making premium chocolate.
“We are very happy with the results Tagga helped us to achieve,” said Oliver Woodburn, Marketing Director at Lindt. “The team at Tagga has been great to work with,” he added, “and always has a ‘can-do’ attitude.”
Tagga’s unique and proprietary cross-channel campaigning software integrates social, web and mobile technologies to connect brands to consumers 24/7. The ability to reach consumers whenever and wherever they are provides Tagga’ partners, like Lindt & Sprüngli, the competitive advantage of an always-on channel of communication with customers, as well as meaningful consumer insights and unbeatable ROI.
For more information about Tagga, please visit www.tagga.com.
Amielle Lake, MBA
CRO & Founder
Tagga’s cross-channel campaign software enables marketers to connect and profile their customers across the entire media mix. We do this by integrating social, web and mobile technologies to connect brands to customers 24/7. As a result, marketers get higher customer conversion rates, better targeting, comprehensive profiling, and reduced cost per action over their traditional campaign methods. Tagga’s customer profiling technology shows brands exactly who, where, how and when their customer interacted with their campaign. This means brands get customer information, not just data.