Consumers want insider details relevant to them. Pronto.
Near-field communication (NFC) is making this possible. NFC is a chip that is embedded into products and transmits data through radio frequency. Tap your smart phone on an object with an embedded NFC chip to exchange information.
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Mobile couponing is a new strategy that many marketers are incorporating into their marketing efforts. It’s a good way to create incentive and desire for a specific product, build loyalty, drive in-store traffic and increase sales.
There are different ways to incorporate mobile coupons such as Apple’s Passbook, mobile applications, and SMS-based programs. But is it necessary to incorporate mobile coupons into marketing efforts?
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View the cover article on iMedia here. Full article below:
In early 2012, Forrester launched a report on a new category — cross-channel campaign management (CCCM) — that is transforming the marketing landscape. We know it’s a bit of a mouthful, but the concept is sound and promises to give marketers what they’ve always been waiting for:
Reducing customer acquisition cost, improving customer conversions, and getting better customer data will make marketers exponentially better at what they do!
Mediapost writer and marketing expert Laurie Sullivan provided an excellent article to support Forrester’s work. You can view it here.
Newly Published Campaigns Results Show Success Connecting with Consumer Via Cross-Channel Campaigns
FOR IMMEDIATE RELEASE: Vancouver, British Columbia, Canada – January 14, 2012
As a sponsor of the Fall 2012 Toronto International Film Festival (TIFF), Lindt & Sprüngli (Canada) Ltd sought to raise brand awareness for the Lindor brand and increasing foot traffic to Lindt retail outlets. Lindt leveraged its sponsorship opportunity with TIFF by incorporating a cross-channel campaign, powered by Tagga.
The campaign captured the attention of TIFF audiences over multiple platforms (online, Facebook or offline via mobile) by engaging them in a contest, followed by sharing content about the festival and promotions for Lindt retail outlets. During the 11 days of the festival, the Tagga-powered campaign garnered over 6,000 contest entries – netting the company a swift 15% increase in its CRM database. Over 2,000 prizes and 4,000 coupons were delivered via mobile to engaged consumers.
Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world. During more than 160 years of Lindt & Sprüngli’s existence, it has become known as one of the most innovative and creative companies making premium chocolate.
“We are very happy with the results Tagga helped us to achieve,” said Oliver Woodburn, Marketing Director at Lindt. “The team at Tagga has been great to work with,” he added, “and always has a ‘can-do’ attitude.”
Tagga’s unique and proprietary cross-channel campaigning software integrates social, web and mobile technologies to connect brands to consumers 24/7. The ability to reach consumers whenever and wherever they are provides Tagga’ partners, like Lindt & Sprüngli, the competitive advantage of an always-on channel of communication with customers, as well as meaningful consumer insights and unbeatable ROI.
For more information about Tagga, please visit www.tagga.com.
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Press Contacts:
Amielle Lake, MBA
CRO & Founder
Amielle.lake@tagga.com
@tagga
604.687.7979
About Tagga
Tagga’s cross-channel campaign software enables marketers to connect and profile their customers across the entire media mix. We do this by integrating social, web and mobile technologies to connect brands to customers 24/7. As a result, marketers get higher customer conversion rates, better targeting, comprehensive profiling, and reduced cost per action over their traditional campaign methods. Tagga’s customer profiling technology shows brands exactly who, where, how and when their customer interacted with their campaign. This means brands get customer information, not just data.
Tagga has been featured in the latest article by Directing Marketing News. The article discusses Tagga’s key role in creating the latest campaign for RedBull’s “Red Bull Crashed Ice”.
This is probably the best infographic we have seen (that is serious!) on our space.
Published by @socialmediahat, this infographic shows the importance of mobile based on todays’ consumer behavior. Better still, the infographic visually demonstrates the utilitarian nature of the ENTIRE mobile device as a consumer-shopping tool. Specifically, the infographic shares amazing data on consumer usage habits for mobile websites, shopping habits and more!
Lindt Canada is taking a multichannel approach this holiday season with a campaign that builds brand awareness and ultimately drives in-store sales. Lindt Canada is primarily focusing on SMS, email and mobile Web to reward consumers who participate in biweekly activities with rewards. Lindt Canada is working with Tagga Media on this campaign.
Tagga is pleased to announce the appointment of marketing guru, global business celebrity, and bestselling author Jeffrey Hayzlett to the company’s Board of Advisors.Tagga’s cross-channel campaign software enables marketers to connect and profile their customers across the entire media mix. Mr. Hayzlett’s background and area of expertise perfectly aligns with Tagga’s value proposition, growth expectations, and target market of consumer brands.
Tagga recently launched a holiday promotional campaign for the delicious Lindt Canada! We really love the campaign and so do Lindt’s customers. Best of all Lindt is able to really drive measurable value out of its media spend by having everything work together as a cross-channel campaign.
In-store marketing brings to mind displays or cardboard shelf talkers. But digital and more specifically mobile, are changing the face of shopper marketing every day. Consumers are seeking to connect with brands 24/7, wherever they are and whenever they want.
Most brands understand the need to have an integrated strategy to connect with customers online and offline. However, few brands think about how loyalty and CRM development plays into this approach.
Join our FREE webinar to learn about how you can start building a CRM, leveraging all of your media channels to drive subscription and more importantly CONVERSION!
This is not a vendor advertisement. We will use the latest in market research from Forrester & Nielsen and recent case studies to inform your strategies!
