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Off-the-shelf packages are out. Hyper-customised experiences are in. Put another way, personalization is no longer desired, it’s expected. The [...]

Why instincts ❤ insights

Over the past few weeks, I’ve written on a broad range of topics pertaining to the customer journey. While [...]

A Balanced Diet of Offline and Online

In the piece I wrote last week, I talked about the Customer Journey and the many different interpretations thereof. [...]

Finding Your Beach

Being the captain of the good ship Tagga, whose platform exists primarily to help brands better understand the relationships [...]

Marketing Intelligence Evolved: Tagga Unveils Update to Scalable Data Consolidation Platform.

Tagga has released the latest iteration of it’s scalable marketing intelligence platform, which will further bridge the gap between [...]

Even Superheroes Brush Their Teeth

So far in my weekly rant I’ve soapboxed on a variety of topics ranging fromGenerational Marketing to the Influence [...]

You can’t please all of the people all of the time, but you can please the right people at the right time

Okay, I’ll admit it, I’m as guilty as the next person. In a time when phenomena such as Phantom [...]

When Data Meet Data, Beautiful Things Can Happen

Unless you’ve been living under rather a large rock, you’ll have noticed that "Fragmented Data" has become quite the [...]

Lessons come from the journey, not the destination.

American novelist and poet, Don Williams Jr., once wrote that "our lessons come from the journey, not the destination.” [...]

Out With The Old, In With The New…

As sure as water is wet, last month you will have stumbled across a plethora of "Farewell 2015" articles [...]