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Even Superheroes Brush Their Teeth

By |February 5th, 2016|

So far in my weekly rant I’ve soapboxed on a variety of topics ranging fromGenerational Marketing to the Influence of […]

You can’t please all of the people all of the time, but you can please the right people at the right time

By |January 28th, 2016|

Okay, I’ll admit it, I’m as guilty as the next person. In a time when phenomena such as Phantom Vibration […]

When Data Meet Data, Beautiful Things Can Happen

By |January 22nd, 2016|

Unless you’ve been living under rather a large rock, you’ll have noticed that “Fragmented Data” has become quite the hot […]

Lessons come from the journey, not the destination.

By |January 14th, 2016|

American novelist and poet, Don Williams Jr., once wrote that “our lessons come from the journey, not the destination.”

I’m sure […]

Out With The Old, In With The New…

By |January 7th, 2016|

As sure as water is wet, last month you will have stumbled across a plethora of “Farewell 2015″ articles on […]

Before Before-the-Store

By |December 9th, 2015|

As marketers, we often assume the beginning of the customer journey to be the “awareness” phase; you know…  before-the-store, pretail […]

Elizabeth, Eliza, Betty and Babette

By |November 30th, 2015|

Elizabeth, Eliza, Betty and Babette
All went together to find a bird’s nest.
They found a bird’s nest with five eggs in,
Each […]

Influential Advocates: The Most Powerful (and Most Underused) Weapon in Our Marketing Arsenal

By |November 20th, 2015|

Over the past couple of weeks I’ve been talking about the importance of personalization when it comes to brand marketing. […]

Achieving (marketing) Nirvana: the Single Customer View.

By |November 10th, 2015|

Last week I wrote about the importance of personalization, and why it’s crucial that we engage  our customers based on […]