The adidas/Kohl’s NCAA Football activation is a national cross-channel sweeps campaign launching in five markets; Wisconsin, Michigan, Notre Dame, Tennessee, and Texas A&M. The focus of the campaign is to drive brand awareness and sales conversion of merchandise by offering an exclusive sweepstakes: To win two tickets to a home game (per University, per contest region) and Kohl’s is throwing in five $100 Gift Card consolation prizes. Tagga ran last year’s campaign and drove excellent sales numbers.
Duration: Promotion begins 12:01 am ET 8/30/13 and ends 11:59 pm ET 9/14/13
Solution: Tagga created a cross-channel sweepstakes with the chance to win sweet prizes – A grand prize for NCAA football tickets (for each of the 5 regions) and $100 Kohl’s Gift Cards
Campaign Discovery: Consumers are made aware of the sweepstakes and campaign mechanics through in-store promotions at Kohl’s retail stores, Kohl’s.com, posts on Kohl’s/adidas Facebook pages and hyper-targeted mobile ad buys.
Campaign Mechanics: Consumers can text a keyword (see below) to 82442, tap on the attached link and are brought to the microsite page where they complete a form to enter the sweepstakes. Upon completion, they arrive on the ‘Thank You’ page, where they are given an opportunity to click-through to purchase merchandise or enter other regional contests. Audiences have the ability to share this campaign on their social networks.
- Keywords to 82442 (USA Only):
Please Share! @tagga & @adidasUS create exclusive 5 region NCAA football sweepstakes for Kohl’s. Go to http://bit.ly/1cp4c1E to enter! PLZ RT
About Kohl’s: Kohl’s Corporation is an American department store chain headquartered in the Milwaukee suburb of Menomonee Falls, Wisconsin, operating 1,146 stores in 49 states. They are the second largest U.S. department store company by retail sales and feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods.
About adidas:For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories.