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Hi! Welcome to our Blog!

This is where we (or more specifically, Jean-Guy!) chat about Tagga-related stuff like Data Consolidation, the Single Customer View and the Journey Framework. All very exciting stuff! A big shout out to the folks that make our blog happen –  Ian for his penmanship, marketing savviness and the rigorous research that goes into each piece, Linds for her edits and keeping an eye out for “Franglais”, and Roger, our Product Yoda, for his inimitable insights and guidance. But most importantly I’d like to thank our customers, new and existing, whose insights and advice invariably frame the topics… you guys are awesome!

Tagga Integrates Looker to Embed Business Intelligence Reporting into Customer Data Platform

Tagga embeds Looker's data analytics platform into it's customer data Platform, allowing clients to visually explore, analyze and interrogate their customer data. VANCOUVER, BC, November 30, 2016 // Designed to connect and consolidate fragmented customer data, [...]

Congrats Accent Inns & Hotel Zed!

Accent Inns & Hotel Zed, the fun, family owned hotel chain with locations throughout BC - and one of Tagga’s favourite clients 😁  - has a reputation for being the among our province’s friendliest and [...]

Accent Inns Partners with Tagga to Consolidate Customer Data, Deliver Enhanced Customer Experience

Tagga, developer of a Customer Data Platform designed for the travel industry, is excited to announce a new partnership with Accent Inns. The BC-based boutique hotel chain will use Tagga's platform to deliver an enhanced [...]

Check out our New eBook!

Off-the-shelf packages are out. Hyper-customised experiences are in. Put another way, personalization is no longer desired, it’s expected. The only way to quench their appetite? Leveraging your data. In this ebook we look at why [...]

Why instincts ❤ insights

Over the past few weeks, I’ve written on a broad range of topics pertaining to the customer journey. While we went wide and deep, the main takeaway was this: to properly measure the effectiveness of [...]

A Balanced Diet of Offline and Online

In the piece I wrote last week, I talked about the Customer Journey and the many different interpretations thereof. In that piece I made some (what I assumed at the time to be reasonable) assumptions, [...]

Finding Your Beach

Being the captain of the good ship Tagga, whose platform exists primarily to help brands better understand the relationships they have with their customers, it’s been super interesting to see how the definition of the [...]

Marketing Intelligence Evolved: Tagga Unveils Update to Scalable Data Consolidation Platform.

Tagga has released the latest iteration of it’s scalable marketing intelligence platform, which will further bridge the gap between marketing and IT. This release sees the introduction of several marquee features that will allow brands [...]

Even Superheroes Brush Their Teeth

So far in my weekly rant I’ve soapboxed on a variety of topics ranging fromGenerational Marketing to the Influence of Influencers, and from the Customer Journey to Achieving Marketing Nirvana. Underpinning all of these mini [...]

You can’t please all of the people all of the time, but you can please the right people at the right time

Okay, I’ll admit it, I’m as guilty as the next person. In a time when phenomena such as Phantom Vibration Syndrome and Nomophobia are actually things, I’m that person who can scarcely imagine life without [...]

When Data Meet Data, Beautiful Things Can Happen

Unless you’ve been living under rather a large rock, you’ll have noticed that "Fragmented Data" has become quite the hot topic of late. Now, while it’s true that I’m somewhat biased (being CEO of a [...]

Lessons come from the journey, not the destination.

American novelist and poet, Don Williams Jr., once wrote that "our lessons come from the journey, not the destination.” I’m sure you’ve come across a slew of quotes that share a similar sentiment, but I [...]

Out With The Old, In With The New…

As sure as water is wet, last month you will have stumbled across a plethora of "Farewell 2015" articles on LinkedIn, or received a whole host emails containing the same. But you won’t have read [...]

Before Before-the-Store

As marketers, we often assume the beginning of the customer journey to be the “awareness” phase; you know…  before-the-store, pretail etc. The idea is that a customer must be at least familiar with our brand [...]

Elizabeth, Eliza, Betty and Babette

Elizabeth, Eliza, Betty and Babette All went together to find a bird's nest. They found a bird’s nest with five eggs in, Each took one, and left four in. If, like me, you’re old enough [...]

Influential Advocates: The Most Powerful (and Most Underused) Weapon in Our Marketing Arsenal

Over the past couple of weeks I’ve been talking about the importance of personalization when it comes to brand marketing. Actually, to be fair, that’s a massive understatement…. what I actually said was that personalization [...]

Achieving (marketing) Nirvana: the Single Customer View.

Last week I wrote about the importance of personalization, and why it’s crucial that we engage  our customers based on their explicit or insinuated preferences, rather than bundling them into an arbitrary group based on [...]

The Generation Myth – a GenXer’s perspective

I feel a sense of belonging to Generation X in many ways - I lived through the same fashion disasters, listened to much of the same music, and followed the same trends as almost every [...]

Tagga announces integration to email marketing platform, Campaign Monitor

Tagga, developer of a B2C Marketing Intelligence Platform is excited to announce a new, seemless integration with industry-leading email marketing platform, Campaign Monitor. Fragmented customer data has become one of the biggest challenges facing [...]

Tagga Announce Partnership with SAXX Underwear

Vancouver, BC, September 18, 2015. Tagga, developer of an industry-leading B2C Marketing Intelligence Platform, is excited to announce a new partnership with men’s underwear designer SAXX Underwear. SAXX will be using Tagga’s Marketing Intelligence Platform [...]

Flight Centre to Leverage Tagga Marketing Platform in Consolidating Fragmented Customer Profile Data

Vancouver, BC, September 10, 2015. Tagga, developer of an industry-leading B2C Marketing Intelligence Platform, is excited to announce a partnership with Flight Centre Canada, a global leader in retail travel. Tagga will work closely with [...]

Generation-Based Marketing: The Millennial Myth

Let’s face it — the world of marketing has more than a passing interest in what we have come to know as the ‘millennial’ generation. While it may not have been a marketer who coined [...]

Welcome Robert!

Exciting things continue to unfold here at Tagga! Recently we announced the hire of our amazing new Data Scientist, Deepali, and this week we continue in that vein by welcoming Robert Fraser, who will be joining Tagga’s sales team [...]

Best of the Week | August 17-21

Generation-Based Marketing: It’s Time to Move On

Baby Boomers, Generation X, and the enigmatic “Millennials”… yup, we’ve all heard of these generational labels. As marketers, we love 'em... classifying people into groups based on the time and context in which they grew [...]

Best of the Week | August 10-14

The Single Customer View

Ah, the Single Customer View. In marketing terms it is the very definition buzz-worthy and top-of-mind, and, unless you have been living under a rock, you’ve heard about it. Endlessly. Every marketer wants one, but [...]

Kicking Horse Coffee Kicks Up Engagement With Tagga Campaign

Kicking Horse Coffee is celebrating the successful wrap up of their latest campaign in partnership with Tagga, the “#KickAssGround Sweepstakes”. Looking to grow their community and learn more about their customers, Kicking Horse Coffee enlisted Tagga [...]

Welcome Deepali!

It’s an exciting time here at Tagga! To help us keep up with the innovative places we’re going as a company, we are proud to welcome Deepali, who is joining our team as Tagga’s first [...]

Best of the Week | August 3-7

Influential Advocates: Summary + Infographic

Thanks to the rise-and-rise of social media, the marketing landscape hasn’t so much changed as it has undergone a paradigm shift. The age-old adage of “buyer beware” has been unceremoniously usurped by “seller beware”, and [...]

Best of the Week | July 27-31

The Benefits of Knowing Your Influential Advocates

  Based on what we’ve discussed so far, it’s pretty evident that the ‘influential advocate’ (IA) group are a powerful bunch, and are sufficiently important to your brand that their identification can actually be the [...]

Happy Pride, Vancouver!

It’s Pride Week here in beautiful Vancouver, so we decided to take this great opportunity to celebrate diversity in all its many forms. We’re proud of our diverse and welcoming culture here at Tagga— we [...]

Best of the Week | July 20-24

Influential Advocates | How do you find yours?

The concept of the ‘Influential Advocate’ can seem a little too good to be true. After all, influencers and advocates traditionally live at opposite ends of a spectrum, where advocates are defined by how likely [...]

Best of the Week | July 13-17

Influencers Vs. Advocates | what you need to know…

No less than 15 years after Malcolm Gladwell discussed “The Law of the Few” in his seminal book “The Tipping Point”, Influencer Marketing has come to play an integral role in almost all cross-channel marketing [...]

Best of the Week | July 6-10

Best of the Week | June 22-26

Best of the Week | June 15 – 19

#TeamTagga Health Week

  Let’s face it - staying fit and healthy can be tough. Most days, it’s easier to get home from your evening commute and crash on the couch with some comfort food than it is [...]

Best of the Week | June 8-12

Best of the Week | June 1-5

Best of the Week | May 25-29

E.D.SMITH butters up brand awareness with Easter-themed mobile campaign

Jam and pie fillings brand E.D. Smith is leveraging social media to augment consumer awareness and drum up excitement for its Easter campaign by asking baking enthusiasts to interact with recipes posted on Facebook and sign up for its mobile-optimized newsletter. […]

Fanzz kick ups sports gear sales by 30pc with soccer stars

Sports retailer Fanzz tapped Major League Soccer stars on social media to rev up sales of certain apparel pieces by 30 percent and leveraged MMS and mobile-optimized QR codes as part of the successful campaign, [...]

What is Business 2 Individual Marketing?

Technology-enabled shifts are creating fundamental changes in how marketing professionals engage with customers. SaaS, mobile, social, marketing automation among others have been the key drivers of these shifts. These changes have brought about a full [...]

Tagga Launches Engagement Marketing Platform to Drive Brand Messages Through Noise

TechVibes chats with Tagga CEO, Jean-Guy Faubert, to discuss the launch of the Tagga Engagement Marketing Platform and its benefits to the B2C marketing professional. http://tinyurl.com/n2plh4q

Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform

In its latest article about Tagga, Mobile Marketing Watch, reports on the Tagga Engagement Marketing Platform including the Tagga Community Dashboard, Tagga Tout Score and Responsive Campaign Pages. Read the article for more information: http://tinyurl.com/khdovk9

Gordmans Stores Ranks Brand Influencers for Higher Mobile Coupon Redemptionshow

Mobile Commerce Daily features how Gordmans (a midwest retailer) leveraged the Tagga Engagement Marketing Platform to increase customer engagement. http://tinyurl.com/m54kflf

Tagga Debuts Tout Score for Brands to More Accurately Measure Engagement, Target Campaigns

MobileMarketing Daily's Laurie Sullivan discusses the launch of Tagga's Tagga Engagement Marketing Platform, the Tagga Tout Score.  Laurie outlines how TEMP can process, analyze and progressively profile consumer behaviour to help brands identify high value [...]

Learn What VentureBeat and Jon Koetsier Think of Tagga

This Jon Koetsier and VentureBeat article outlines the many benefits for B2C brands to work with Tagga and our Tagga Engagement Marketing Platform (TEMP).  Client results includes: up to 4X click-thru rates, sales increases of over [...]

Tagga CEO, Jean-Guy Faubert, Unveils B2C Cross-Channel Campaign Management Platform to Consumer Brand Clients that Garners 100% increases in sales y/y

Today Tagga unveiled the B2C Cross-Channel Campaign Management Platform. The Tagga Engagement Marketing Platform (TEMP) has yielded over 100% increase in YOY sales for some of our clients. Read the announcement from our CEO, Jean-Guy [...]

Tagga’s Marketing Predictions for 2015

From technology trends, to changing business models, to evolving consumer behaviors, there’s a lot to consider in 2015 for today’s successful marketers. Old digital tactics and mastering individual channels are being overcome by the need [...]

2015 Promises Great Opportunities for Marketers…and Tagga!

There are exciting times ahead for Tagga, our platform and our clients. Jean-Guy Faubert discusses things to come in the very near future for marketing professionals. Read More about the big things to come for [...]