Objective: The Saskatchewan Roughriders have their training camp up in Saskatoon, starting Sunday June 2nd 2013. During this time, there will be thousands of fans attending various events in connection with the camp. Tagga’s goal is to capture as many fans as possible with a cross-channel campaign that leverages multiple media channels. Some events taking place during the training camp period are a big Family Day and a city wide Fun Run. This traning camp campaign represents one of many that Tagga will be running during the Roughriders 2013 season. Yay Rider Pride! Read more
FOR IMMEDIATE RELEASE: Vancouver, British Columbia, Canada – May 28, 2013
adidas LIDS and the Seattle Sounders teamed up with Tagga to create a cross-channel campaign. The campaign drives foot traffic to two retail locations by using a sweepstakes that is exclusively activated in LIDS stores. Mobile traffic is directed to a LIDS ecommerce promotional landing page, ultimately promoting both adidas LIDS and the Seattle Sounders. Read more
Consumers want insider details relevant to them. Pronto.
So, why not give them exactly that?
Near-field communication (NFC) is making this possible. NFC is a chip that is embedded into products and transmits data through radio frequency. Tap your smart phone on an object with an embedded NFC chip to exchange information.
Mobile couponing is a new strategy that many marketers are incorporating into their marketing efforts. It’s a good way to create incentive and desire for a specific product, build loyalty, drive in-store traffic and increase sales.
There are different ways to incorporate mobile coupons such as Apple’s Passbook, mobile applications, and SMS-based programs. But is it necessary to incorporate mobile coupons into marketing efforts?
Smartphone adoption is bigger than ever and resulting in significant changes in people’s buying behavior. Smartphones provide a unique opportunity for convenient access to product information while shopping and marketers are scrambling to adapt. Retailers are now implementing either a mobile-compatible website or developing an app to align with smartphone user trends.
Companies need to incorporate a cross-channel marketing approach; this means using a single media channel such as mobile to support other channels.
We live in a tech-savvy era in which about 85% of people are mobile subscribers and among those,45% own smartphones. However, according to a recent study by eConsultancy, most marketers are still not certain whether or not, it is a wise decision to invest in mobile marketing. Most marketers find their mobile experience as average and they admitted that their mobile programs are not living up to their standards. When it comes to defining mobile program goals, the following are the common responses from marketers:
During the past few years, especially with the growth of Smartphone, retailers started to realize the importance of having an online presence.Many customers visit retailers’ website prior to their visit to the store to find out more about the specific product that they are interested, and learn about special offer. However, just having a website in not enough anymore – it’s important to take a cross-channel approach and that means incorporating mobile! With the increase of smartphones, more people are ALSO checking websites on their phones and making purchases through their phones; therefore, it is important to have a website that is compatible with mobile devices.