Sunwing Launches SMS Flight Alerts System

Feb20

Sunwing Airlines has collaborated with Tagga, a leader in the cross-channel marketing campaign management, to add a SMS (text message) alert function to its online flight reservation system. Conveniently located on the homepage of Sunwing.ca, travelers can sign up to receive updates on their flight status via text message.  Launched in December 2013, SMS alerts will keep passengers up-to-date on any changes to their reserved flights. Sunwing leveraged Tagga’s cross-channel platform API for this implementation.
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Vita Seafood™ Wishes Consumers a “Merry Fishmas” This Holiday Season

Dec05

Launches a fun cross-channel marketing campaign encouraging consumers to eat fish this holiday season

 CHICAGO, IL – (December 5, 2013) – Frozen seafood, smoked salmon and pickled herring brand, Vita Seafoods of Vita Food Products Inc, launched a fun and engaging digital marketing campaign inviting consumers to wish their loved ones a “Merry Fishmas” this holiday season. The impetus behind the campaign is to encourage consumers to make healthy choices by choosing to eat fish over the typical and hefty fare of turkey, pork and beef.  The campaign is a cross-channel implementation, meaning that consumers can help their loved ones “stay fishy” this holiday season from any device, anywhere. The Merry Fishmas campaign consists of a digital e-card and a recipe book filled with excellent seafood holiday options that can be sent to anyone and everyone.  Specifically, the book includes smoked salmon recipes, pickled herring recipes and seafood recipes.

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HEMLOCK PARTNERS WITH TAGGA FOR INTERACTIVE PRINT

Oct21

Burnaby, BC – October 15th, 2013 – Hemlock Printers is pleased to announce today its partnership with Tagga, a leading cross-channel marketing company based in Vancouver, BC, to bring interactive print opportunities to its many customers. Read more

Saskatchewan Roughriders and Molson Partner with Tagga to Launch Cross Channel Campaign to Discover Key Insights

Sep09

Molson and Riders go cross channel

Vancouver, British Columbia, Canada – September 10, 2013. The Saskatchewan Roughriders have one of the most successful brands in Canadian sport.  With a highly engaged national fan-base, they routinely sell out home games and draw large crowds at away games. One of the Rider’s key business objectives is to build even stronger relationships with their fans, however they lack information Read more

Check out the latest Tagga cross-channel sweepstakes activation featuring adidas NCAA Football gear co-branded with Kohl’s Retail USA

Sep06

The adidas/Kohl’s NCAA Football activation is a national cross-channel sweeps campaign launching in five markets; Wisconsin, Michigan, Notre Dame, Tennessee, and Texas A&M. The focus of the campaign is to drive brand awareness and sales conversion of merchandise by offering an exclusive sweepstakes: To win two tickets to a home game (per University, per contest region) and Kohl’s is throwing in five $100 Gift Card consolation prizes. Tagga ran last year’s campaign and drove excellent sales numbers.

Duration: Promotion begins 12:01 am ET 8/30/13 and ends 11:59 pm ET 9/14/13

Solution: Tagga created a cross-channel sweepstakes with the chance to win sweet prizes – A grand prize for NCAA football tickets (for each of the 5 regions) and $100 Kohl’s Gift Cards

Campaign Discovery: Consumers are made aware of the sweepstakes and campaign mechanics through in-store promotions at Kohl’s retail stores, Kohl’s.com, posts on Kohl’s/adidas Facebook pages and hyper-targeted mobile ad buys.

Campaign MechanicsConsumers can text a keyword (see below) to 82442, tap on the attached link and are brought to the microsite page where they complete a form to enter the sweepstakes. Upon completion, they arrive on the ‘Thank You’ page, where they are given an opportunity to click-through to purchase merchandise or enter other regional contests. Audiences have the ability to share this campaign on their social networks.

 Links: 

  • Keywords to 82442 (USA Only)
    • BADGERS
    • FIGHT
    • IRISH
    • VOLS
    • AGGIES

Please Share! @tagga & @adidasUS create exclusive 5 region NCAA football sweepstakes for Kohl’s.  Go to http://bit.ly/1cp4c1E to enter! PLZ RT

About Kohl’s: Kohl’s Corporation is an American department store chain headquartered in the Milwaukee suburb of Menomonee Falls, Wisconsin, operating 1,146 stores in 49 states. They are the second largest U.S. department store company by retail sales and feature nationally recognized brand-name merchandise, exclusive labels, and private-branded goods.

About adidas:For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories.

Adidas Cross-Channel Sports Campaign Drives Foot Traffic

Sep06

Tagga has created a cross-channel campaign for adidas and sports retailer LIDS supporting the Seattle Sounders FC soccer team. The campaign aims to target fans and raise awareness for the team and drive foot traffic into stores.

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Mobile Commerce features Tagga and adidas

Sep03

Adidas is teaming up with several Seattle-area sports merchandise retailers for a mobile-driven sweepstakes designed to drive foot traffic into stores.

The sweepstakes is activated in-store, online and through the Seattle Team’s Facebook app page, with fans able to enter via mobile or desktop for a chance to win tickets to a Seattle Sounders FC game. Additionally, after completing the entry, fans can easily buy Sounders merchandise directly from their mobile device or desktop. Read More

Check out the latest Tagga Cross-Channel Sweeps Campaign featuring the adidas/LIDS co-branded launch for the Seattle Sounders!

Aug28

Check out the latest Tagga Cross-Channel Sweeps Campaign featuring the adidas/LIDS co-branded launch for the Seattle Sounders!

Objective: 

The adidas / LIDS Seattle Sounders promotion is a team promotion for the Seattle Sounders and LIDS stores.  The focus of the beginning, Phase 1 campaign, was to drive foot traffic to two LIDS retail outlets by offering an exclusive sweepstakes: to win a pair of Sounders’ tickets throughout the MLS season for each of the 15 home games.  Phase 2, is a reboot of the campaign to activate both the Facebook and desktop channel of JAS Sports Inc, to drive increased audience participation.

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adidas, LIDS, SoDo Sports and the Seattle Team Shop Launch an In-Store Activation Sweepstakes with Tagga

Aug28

FOR IMMEDIATE RELEASE

adidas, LIDS, SoDo Sports and the Seattle Team Shop Launch an In-Store Activation Sweepstakes with Tagga

SEATTLE, WA – (August 28th, 2013) – adidas, LIDS, SoDo Sports and the Seattle Team Shop teamed up with Tagga to create a cross-channel sweepstakes campaign. Tagga’s platform technology makes it easy to deliver cross-channel marketing that combines web, social and mobile to gain the highest ROI and customer engagement. The campaign drives foot traffic to two LIDS retail locations, Seattle Team Shop and SoDo Sports, by using an incentivized sweepstakes that is activated in store, online, and through the Seattle Teams (JAS Sports) Facebook app page. Fans can enter via desktop or mobile device and enter to win tickets to the next Sounders FC game. Additionally, after completing the entry, fans can easily buy Sounders merchandise direct from their mobile device or desktop.

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Banamex Launches Dias Exclusivos & Entertainment Weeks

Aug26

I thought you might be interested in our latest cross-channel campaign with Mexico’s largest financial bank – Banamex owned by Citigroup.

Leveraging Tagga’s Platform, Banamex’s Entertainment Weeks engages multiple media channels to drive towards a mobile campaign site.  Read more

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