About Tagga

Tagga creates connections between brands and customers. It’s the reason we slip on our chucks and cycle to the office every morning. It’s who we are – we are web, we are mobile, we are social. We think through the hearts, minds and devices of the new customer: an emerging breed of human who demands a more seamless, fun, real-time conversation.

Tagga works with brands that want to get out there in front of a wider audience and have a meaningful connection with their customer. They dare to ask for more from their marketing: more connections, better response rates, higher ROI. Brands use Tagga to get connected – we are locals in the new reality, we can hook you up.

While we’re not big show offs, we do want you to know that what we do delivers results. Here are some awards given to us in recent years by people who think we’re as great as we do:

Where We’ve Been Featured:

  • Direct Marketing News
  • Tech Crunch
  • Venture Beat
  • Mobile Marketer
  • Financial Post
  • Mobile Marketing Association

Meet the Team

Jean-Guy Faubert, CEO

Jean-Guy is an ebusiness visionary whose expertise, flare, attention to detail, and incredible people skills have rocketed several organizations from fledgling startups to successful technology leaders.

Previously, Jean-Guy held the position of Executive Vice President, Global Alliances, at Make Technologies, now a DELL Company; where he was responsible for managing multinationals such as IBM, Deloitte and CGI. His eight-year tenure at Make included roles as COO, Executive Vice President Global Sales, and Managing Partner.

Previously, Jean-Guy led explosive growth at Vancouver company, Burntsand, expanding operations to a $25M unit in three years, adding four business lines, was an executive sponsor for a USA Based strategic acquisition, and adding over 125 new staff. During his two years leading Burntsand’s NYC-based Northeast Business Unit, he generated an incredible 13M in net new business and added strategic accounts including J&J, Pfizer, and Chase.

Amielle Lake, CRO & Founder

Prior to founding Tagga, Amielle held a range of executive marketing and corporate development roles across the software, financial services and mining market sectors. Amielle founded Tagga in 2008 and lead the development of Tagga until 2012. She currently sits on the board for MMA Canada, the Forum for Women Entrepreneurs, NextMedia, and DigiBC. Amielle was selected by Business in Vancouver for their Top 40 under 40 list in 2012, and by Mobilemarketer.com for their global Top 50 Women in Mobile list in 2010. She is also a nominee for the YMCA Young Women of Distinction award in 2012. Amielle holds an MBA, a BA, and is a published author. Published by Macmillan, the book entitled, The Elephant Hunters: Chronicles of the moneymen, is about how social interactions determine outcomes in the financial world.

Bryan Heredia, Creative Director & Senior Designer

Bryan’s passion for design started while perusing through the album covers at his local music shop. It was from these vintage vinyl cases and music booklets that he developed a love for engaging visual aesthetic, and the power it can have. From there he dove head first into the technology and user experience world and realized he found his home.

Before coming to Tagga, Bryan started his career at a startup called Red Frog Events as a Graphic Designer for the company. There, he saw first-hand what it takes for a startup to rapidly grow, become internationally known, and the talented people that make it all happen. Following Red Frog, Bryan worked as an Interactive Production Designer at EnvisionIt Media–a branding and web agency in Chicago. At EnvisionIt, Bryan worked with clients to produce print/branding material, web design, front-end development, motion graphics, and television commercials.

Our Board of Directors and Advisors

Penny Wilson, Director

Currently, Penny is the President and Founder of Nognz, a retail company focused on brain fitness and wellness. Penny Wilson was a senior marketing and operations executive with more than 30 years of experience bringing trend setting technology to market. Prior to founding Nognz, Penny served as Chief Marketing Officer for Juniper Networks, a leader in networking technology and Chief Marketing Officer and Senior Vice President of Macromedia Inc. a leader in software for the Internet and wireless devices. She led worldwide marketing through the sale of Macromedia to Adobe.

Penny currently sits on the board of Tagga Media and a special committee to the board of TELUS Science World.

Olivier Vincent, Director

Olivier is the Founder & CEO of Hipparcos Technologies. Olivier spent more than 20 years as a senior executive in the technology and local search directory industry in several continents. He recently was the founder, President and Chief Executive Officer of Canpages that sold to Yellow Pages Group in 2010 for over $200 million dollars.

Gary Tauss, Director

Gary Tauss is a seasoned entrepreneur and executive who currently serves as a Director on the board of numerous technology companies including Hootsuite, Quicklogics and Tagga.

Greg Smith, Director

Greg is an entrepreneur first and a finance guy second. He bootstrapped his first software company at the age of 24 and sold it, seven years later, in March 2000. After spending two years in a VP-Product Marketing role, he joined BDC Capital as part of their Technology Seed Investment group – a $100M early stage venture fund. At BDC, Greg led or co-led investments in numerous companies, each at varying stages of conception, from university spin-outs to pre-commercial early-revenue companies.

He was a Director on the boards of SiM Composites, Mobidia Technologies Inc, Adnavance Technologies and General Fusion. He is currently on the board of Tagga Media and acts as an advisor to numerous technology companies. Greg holds a Bachelor of Applied Science – Mechanical Engineering – from the University of British Columbia.

Gary Roshak, Advisor

Gary Roshak is a wireless industry pioneer and brings more than 20 years of experience in mobile, digital media, and interactive advertising experience to Tagga. Gary was most recently Vice President, Mobile Advertisers and Publishers, for Yahoo! Inc., where he held global responsibility for the company’s mobile advertising and publishing strategy, products and business. Previously, he was Vice President and General Manager at Marchex, where he was responsible for Marchex’s local advertising business, connecting tens of thousands of local advertisers to consumers as a leading search and call-based marketing platform provider for large local advertiser aggregators.

Jeffrey Hayzlett, Bestselling Author, Global Business Celebrity & Sometimes Cowboy

Jeffrey Hayzlett is a global business celebrity and former
Fortune 100 c-suite executive. From small business to international
corporations, he has put his creativity and extraordinary entrepreneurial
skills into play, launching ventures blending his leadership
perspectives, insights into professional development, mass marketing
prowess and affinity for social media. He is a well-traveled public
speaker, the author of the bestselling books, The Mirror Test and
Running the Gauntlet, celebrity editor to one of the largest-circulation
business publications and one of the most compelling figures in global

Jeffrey is an esteemed business and marketing expert, appearing
frequently on programs like Fox Business News, MSNBC’s Your
Business and NBC’s Celebrity Apprentice with Donald Trump.
Drawing upon an eclectic background in business, buoyed by a stellar
track record of keynote speaking, and deeply rooted in cowboy lore,
Jeffrey energizes his role driving and delivering change. He is a
turnaround architect of the highest order, a maverick marketer who
delivers scalable campaigns, embraces traditional modes of customer
engagement, and possesses a remarkable cachet of mentorship,
corporate governance and brand building.