Consolidate your data.
The Tagga Marketing platform consolidates fragmented customer profile data residing in disparate data silos, to deliver a 360° view of each community member. Not only do these unified profiles allow brands to identify unique cohorts within a community, they also inform and optimize marketing initiatives, as well as marketing spend.
Our segmentation manager identifies communities within communities, allowing you to deliver kick-ass content that is guaranteed to resonate and drive positive action. Leverage any number of metrics such as buying behavior, demographics, psychographics, geographics, social stature or brand influence to create community lists, and inform campaign tactics and initiatives.
By consolidating legacy, historical and real-time data, our platform delivers detailed insights and predictions designed to ensure you are connecting with your audience at the perfect time, with the ideal content, on their favorite device. Our algorithms are fully functional out-of-the-box, and can also be tailored to deliver brand-specific results.
From the Blog
Generation-Based Marketing: The Millennial Myth
Let’s face it — the world of marketing has more than a passing interest in what we have come to know as the ‘millennial’ generation. While it may not have been a marketer who coined the phrase, the word pops up more often in marketing lexicon than anywhere else, and with good reason—as marketers, our […]
Exciting things continue to unfold here at Tagga! Recently we announced the hire of our amazing new Data Scientist, Deepali, and this week we continue in that vein by welcoming Robert Fraser, who will be joining Tagga’s sales team as Senior Account Executive. Robert has a background rooted in the Vancouver tech scene, and we’re looking forward to seeing […]
Best of the Week | August 17-21
Generation-Based Marketing: It’s Time to Move On
Baby Boomers, Generation X, and the enigmatic “Millennials”… yup, we’ve all heard of these generational labels. As marketers, we love ‘em… classifying people into groups based on the time and context in which they grew up makes it simple to design and deliver targeted marketing campaigns towards large groups of people. Or so we seem to […]