Consolidate your data.
The Tagga Marketing platform consolidates fragmented customer profile data residing in disparate data silos, to deliver a 360° view of each community member. Not only do these unified profiles allow brands to identify unique cohorts within a community, they also inform and optimize marketing initiatives, as well as marketing spend.
Our segmentation manager identifies communities within communities, allowing you to deliver kick-ass content that is guaranteed to resonate and drive positive action. Leverage any number of metrics such as buying behavior, demographics, psychographics, geographics, social stature or brand influence to create community lists, and inform campaign tactics and initiatives.
By consolidating legacy, historical and real-time data, our platform delivers detailed insights and predictions designed to ensure you are connecting with your audience at the perfect time, with the ideal content, on their favorite device. Our algorithms are fully functional out-of-the-box, and can also be tailored to deliver brand-specific results.
From the Blog
The Benefits of Knowing Your Influential Advocates
Based on what we’ve discussed so far, it’s pretty evident that the ‘influential advocate’ (IA) group are a powerful bunch, and are sufficiently important to your brand that their identification can actually be the difference between success and failure. Once you have assessed the members of your community based on Reach, Trust, and Authenticity, […]
Happy Pride, Vancouver!
It’s Pride Week here in beautiful Vancouver, so we decided to take this great opportunity to celebrate diversity in all its many forms. We’re proud of our diverse and welcoming culture here at Tagga— we see diversity and an environment of respect and acceptance as integral to success in every part of life. The coming […]
Best of the Week | July 20-24
Influential Advocates | How do you find yours?
The concept of the ‘Influential Advocate’ can seem a little too good to be true. After all, influencers and advocates traditionally live at opposite ends of a spectrum, where advocates are defined by how likely they are to recommend your brand, and influencers are defined by how expansive their reach and how large their audience. Your advocates, […]